Your guardian against brain rot
Reels and Shorts don't stop themselves. Nori does.
Nemu counts every Reel and Short you watch, then blocks them the instant you hit your daily limit — entirely on your phone. Nothing you watch ever leaves it.
Launching soon on Google Play
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What Nemu is: Nemu is a free Android app that helps you spend less
time on Instagram Reels and YouTube Shorts. It detects when you open the Reels or
Shorts screen, counts how many you watch each day, and — on the paid tier — blocks
the feed automatically once you hit your daily limit. Nemu asks you to sign in with
your Google Account so your counts, settings, and subscription stay in sync if you
switch phones; signing in only shares your name, email address, and profile photo
with Nemu, never access to your Gmail, contacts, or files. See the
Privacy Policy for full details.
How it works
Three steps. No willpower required.
Nori runs quietly in the background and only ever steps in when it matters.
01
Counts
Nori detects and counts every Reel and Short you watch, the moment it opens.
02
Blocks
Hit your daily limit, and Nori blocks the feed automatically — right there, no dialogs to dismiss.
03
Keeps you informed
A quick daily summary keeps you honest about where your time went, and when your limit resets.
Privacy, by design
“We never see or store what you watch.”
- ✓ Nori reads on-screen labels only — never the video, never a screenshot, never a recording.
- ✓ Everything happens on your phone. Detection never touches the network.
- ✓ You're always in control — turn Nori off, or take it apart, any time.
Meet Nori
Your little guardian has moods too.
A day of scrolling looks different depending on how it goes — Nori keeps you company through all of it.
Idle
Watching, waiting, not judging.
Happy
You stayed under your limit today.
Thinking
Deciding whether that Short counts.
Working
Quietly counting in the background.
Tired
Right before Nori steps in.
Meditating
A break, on purpose.